CULTURE, COMMUNICATION AND VALUES IN EUROPE, pages: 133 - 139, 2022

How the President of Romania Used Facebook to Communicate with the Population at the Beginning of the State of Emergency from 2020

Doi: https://doi.org/10.58603/SJAN3998

Abstract: The present article aimed to analyse the way in which a political leader used the Facebook social network to communicate with the population at the beginning of the state of emergency from 2020. Thus, in order to achieve this objective, I have chosen to analyse the Facebook page of the President of Romania, Klaus Iohannis, starting from indicators such as: the total number of posts, the total number of posts about Covid-19 out of the total number of posts, but also the type of communicated messages. We are going to observe the manner in which all the communication was directed towards restrictions and preventive measures, the strategy aiming to influence the population in these directions.