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ISSN: 2067-1253, E-ISSN: 2067-3647; Frequency: annual; Languages of publication: English and French

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A CHANGING WORLD: DIGITALISATION, INNOVATION AND CYBERSECURITY, pages: 105 - 112, 2021

Reinforcing Culture and Talent Operations at Trusco Nakayama Corporation

Doi: https://doi.org/10.58603/CCRI9853

Hideki ISHIDA, PhD Candidate

LC903480@jp.ibm.com, Bucharest University of Economic Studies (Romania)

Toru TAKAHASHI, PhD Candidate

takahashi@globis.co.jp, Bucharest University of Economic Studies (Romania)

Hiroaki KANEKO, PhD Candidate

kaneko@globis.co.jp, Bucharest University of Economic Studies (Romania), Babes-Bolyai University

Cristian Iulian VLAD, PhD Candidate

cristian@japancreativeenterprise.jp, Cluj-Napoca (Romania)

Alexandra DUȚESCU-DÎMBOVIȚA, PhD Candidate

alexandra@kitopi.com, Bucharest University of Economic Studies (Romania)

Abstract: This paper illustrates how a traditional Japanese company, Trusco Nakayama Corporation (hereinafter NKC), strategically focuses on culture and talent operations in order to drive business sustainability and innovation. The authors worked directly with NKC executives, business leaders, organizational architects and talent operators to determine the main components and characteristics of their talent strategy and culture development efforts. The paper further describes how key elements of Japanese culture and traditional Japanese business practices were taken into consideration when developing the corporate strategy for value creation and business growth.

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