POLITICI PUBLICE, DEZVOLTARE ȘI REALITĂȚI SOCIO-ECONOMICE, pages: 233 - 253, 2026

The Future of Green Industrial Policy: An Overview of Policy Communication

Doi: https://doi.org/10.58603/NVSS3983

Rezumat: The Green Industrial Policy has become a key element of contemporary economic and environmental governance, aiming to reconcile industrial competitiveness with climate neutrality and sustainable development. As governments increasingly adopt such strategies, policy communication plays an important role in shaping their formulation, implementation and public legitimisation. This paper examines the evolution of the European Union’s institutional discourse on industrial policy between 2021 and 2025 by analysing three major policy documents: the updated Industrial Strategy (2021), the Green Deal Industrial Plan (2023), and the Clean Industrial Deal (2025). Using a qualitative research strategy based on document and discourse analysis, the study investigates shifts in institutional narratives and the transformation of key concepts. The findings indicate that EU institutional discourse reflects political priorities while functioning as a strategic instrument for adapting legitimacy in response to economic and geopolitical constraints.